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Last Updated on January 14, 2025 by admin

Packaging Trends in 2024 that will continue in 2025. 

The world of labels, packaging and design entered a period of re-stabilisation in 2024. 2023 continued to experience lagging economic and supply chain effects from not only COVID but also a range of other global factors that put pressure on costs and service delivery. 2024 year saw brands balance optimism with energy to grow their brands and build loyalty. Here is a list of some of the hottest packaging trends that 2024 had to offer and these trends are very likely to continue in 2025.

Packaging with a Purpose

In 2025, packaging is not just about protecting products; it is about conveying a brand’s commitment to sustainability. Packaging with a purpose involves designs that tell a story, highlight environmental benefits, and engage consumers in the sustainability journey. This can include using eco-friendly inks, incorporating educational messages, and even embedding plantable seeds in the packaging.

Sustainability is a critical component of corporate strategy and product packaging. As environmental concerns grow, companies across various industries are under increasing pressure to adopt sustainable practices.

This shift is particularly evident in product packaging. Traditional plastic packaging, with its detrimental impact on the environment, is rapidly being replaced by more eco-friendly alternatives. Biodegradable packaging stands out as a promising solution for consumer products, offering the dual benefits of functionality and environmental responsibility.

Technological advancements are also crucial to the rise of biodegradable packaging. Innovations in materials science have led to the development of new, more efficient biodegradable materials that perform as well as, if not better than, traditional plastics. These advancements are making it easier for businesses to transition to sustainable packaging solutions without compromising on quality or functionality.

Recycled and Recyclable Packaging

Recycling and recyclable packaging will remain a cornerstone of sustainable packaging strategies in 2025. The use of recycled materials in packaging not only reduces the demand for natural resources but also minimizes waste. Brands increasingly incorporate recycled content, from recycled paper and cardboard to recycled plastics, into their packaging designs.

Moreover, packaging designed for recyclability is becoming the standard. This involves simplifying packaging structures to ensure recycling facilities can easily sort and process them. For instance, mono-material packaging, which uses a single type of material, is easier to recycle compared to multi-layered packaging composed of different materials.

Biodegradable and Compostable Materials

The demand for sustainable packaging continues to grow as the world becomes more conscious of its environmental footprint. Businesses are responding by integrating sustainable packaging into their operations, recognizing that eco-friendly practices can enhance brand reputation and meet the expectations of increasingly environmentally aware stakeholders.

One of the most notable trends in 2024 was the shift towards biodegradable and compostable materials. Traditional plastic packaging, notorious for its environmental persistence, is being replaced by alternatives that decompose naturally. Materials like polylactic acid (PLA), derived from renewable resources such as corn starch, are gaining popularity. These materials break down into non-toxic components, reducing environmental pollution.

 

Minimalist and Reduced Packaging

The concept of “less is more” is gaining traction in the packaging industry and is creating change in packaging standards to cleaner, more succinct, minimal, and, most importantly, truthful packaging.

Minimalist packaging reduces the material used without compromising product protection or functionality. This can involve using thinner materials, eliminating unnecessary layers, and designing smaller packaging. Reduced packaging decreases material consumption and lowers transportation costs and carbon emissions. Many companies are rethinking their packaging designs to align with this trend, focusing on efficiency and sustainability.

Smart Packaging for Sustainability

Smart packaging technology is revolutionizing the way we think about sustainability when it comes to packaging, especially as Gen Z gets older, and puts pressure on brands to be responsible and increase transparency.

In 2025, advancements in smart packaging will be leveraged to improve products’ environmental impact. This includes using sensors and indicators to monitor the freshness and quality of perishable goods, reducing food waste.

Additionally, smart packaging can inform consumers about the product’s sustainability, such as its carbon footprint, sourcing details, and recycling instructions. This transparency helps consumers make more informed choices and encourages brands to adopt sustainable practices.