Last Updated on March 26, 2025 by admin
Labelling trends in Europe for 2025
At Label Craft we manufacture all pharmaceutical labels from flat labels to constructed booklet and ECL labels, Braille, variable data and security features and Patient Information Leaflets (PIL). We operate the latest in hi detection/inspection equipment. High performance print image control system enabling us to meet customer demands on quality and error free output. We pride ourselves in our continued service levels with our team of highly skilled and experienced staff. Investment is continuous with Label Craft investing in the latest technologies in the world market today.
After some challenges over the past few years in the label, packaging and embellishment industry, including Covid and a market contraction in 2023, we see a distinctly optimistic outlook on the horizon for the year ahead.
The label, packaging and embellishment industry is on the cusp of an exciting transformation in 2025. In this article we will look at the key drivers and the impact they are set to have in relation to labelling trends in Europe for 2025. Economic shifts and global uncertainties have shaped a few turbulent years for the label and packaging sector. However, optimism is returning buoyed by advancements in technology and evolving consumer demands.
With demand for labels closely related to the overall volume of packaging and with digital production now accepted as mainstream in the label conversion business, we see many new business possibilities being ignited across many sectors.
Creating a digital mindset
The printed label production environment will continue to undergo a huge transformation. Traditionally shaped by runs of thousands of long lead times, today the emphasis is on fast turnaround short and medium runs.
Analogue processes will decrease as a percentage of overall print volume, according to Smithers6. By 2029, it is forecasted that 9.7% of the volume and 27.5% of the value of all labels will be printed digitally, highlighting the financial benefits. “This shift is driven by the increasing adoption of digital print processes by label converters who recognise their capabilities,” says the report. “Digital printing, once limited to short-run jobs, has become a mainstream method for label conversion.”
AI
Set to be among the most industry-defining developments are the major advances in Artificial Intelligence (AI) and machine learning, both key factors in driving automation. These technologies are enabling the creation of end-to-end ecosystems that streamline processes from design to production.
With its ability to deliver precision, flexibility, and speed, digital printing is now a cornerstone for businesses navigating a landscape that demands rapid turnarounds and shorter print runs. The integration of AI is empowering businesses to rethink possibilities, enhance efficiency and reduce waste.
Smart labels and digital transformation
There will be increased adoption of smart labels with technology such as RFID tagging and NFC often incorporated. According to IDTechEx, the European market for RFID labels is expected to reach €2.5 billion by 2027.These will be implemented increasingly in warehousing and logistics management or promotional labelling.
Regulations governing the declaration of content, such as allergens and nutritional information – often needed in several languages – are becoming more stringent, which will also lend itself to further growth in digital production.
